No doubt you have already been exposed to Digital Signage in some shape or form. With a projected worth of $20 billion by 2020, it is rapidly becoming the preferred method of advertising and promoting stores, venues and products. Digital Signage is often perceived as easier and more versatile, due to its ability to be changed remotely, removing costly reprinting expenses and allowing multiple things to be promoted in the same space.They also actively compete for customer attention, with dynamic and interactive ads.
Digital Signage Trends and Statistics
The following infographic highlights the the biggest trends and most notable statistics regarding the Digital Signage industry in 2017. Collaborated by the Streamvision team, these figures are based on a research conducted from a variety of sources, and can be applied to multiple industries, including hospitality, corporate, retail, food service and health care.
Most notably, Digital Signage is proving to be a competitive advertising medium, with high recall rates relative to TV, Radio, Online, Print and Billboards. This is turn is demonstrating a funneling down effect, resulting in sales increases, and more influential promotional messages.
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Do you find that these statistics are reflected by your operations?